2010-02-08Artemy Lebedev
§ 159. Adoption of the mark ruble
March 25, 2009 There was no need for a separate sign of the ruble.
July 1, 2007 on the territory of Russia came into force a law on the Central Bank of Russia ", which establishes the need for approval by the graphic notation of the ruble in the form of the mark. The specialists were, to say the least, somewhat discouraged by the appearance of this law. It has become clear: either professional designers take the initiative to choose the sign of the ruble in their hands, or all at once will get something on it will be impossible to watch without a nervous tic (see Russia's bills, especially in the font part).
The initiative group included: "Design Depot," Dizaynet "," Direct-design "," Imadizayn "," Letterhed "," ParaType, "Lebedev Studio. During the summer of 2007 between the designers was an intense correspondence and exchange of analytical and graphical investigations. As a result of this work has been selected, uniquely suits all the initiators of the emergence of a new sign of the ruble, and 1 August 2007, the selected symbol was presented to the public.
Especially it should be noted that the new sign is not the author, in his copy and modify no restrictions. The sign was created and selected in accordance with objective standards. Copyright law does not protect the mark.
The appeal, published on the websites of companies that are members of the initiative group
In the first three weeks of the initiative to introduce a new label supported almost four design studios from around the country. Over the past half year mark of the ruble has found application in the Internet and offline.
Examples send to the address tema@tema.ru, we collect them
Central Bank at a meeting indirectly supported the new sign, approving as a symbol of the usual capital letter P with a point - "RV". Use of this interim solution allows all designers graphically and psychologically prepare readers for the massive use of the new sign.
All produced since the adoption of the agreement fonts leading national digital slovoliten contain a new sign of the ruble.
The only thing that currently do not have enough new sign - is the frequency of application. Most customers are afraid to take the work with the sign of the ruble, because they have not seen it anywhere before. The introduction of a new symbol occurs when reaching a critical mass of pioneers. Most people would be willing to support the use of the sign of the ruble, when he appears in advertisements, on the menu at the price tags, etc. The recognition of a new sign today depends on the brave and the bold design of customers.
There was no need for a separate sign of the ruble.
